The Expendables 3 BoxOffice flop and what happend
So, first week after the release has passed and from all three EX movies EX3 opened worst by far. Only 16 million US BoxOffice on opening weekend and so far worldwide only 44 million. Just to compare, EX2 opened with 29 million in US and took overall cca. 300 million worldwide. I somehow think that will be really hard for EX3. If they managed to cover the expenses of making it and marketing, it will be a small miracle.
Why did it bombed? I can only speculate, but for the sake of speculations I think 3 things.
First one is the cast. To make a whole EX3 cast poster they almost needed a panoramic image to get everyone in one picture. The movie is so overcrowded that most of the side cast gets so little screen time you don't even remember they were in the movie. The "new blood" cast was total mistake. They bring nothing to the movie, even though I respect their real careers, I would trade them all for just 2 minutes of Jackie Chan.
Second one is PG-13. Like what the hell was that? I want blood, curses and destruction in large quantity from Expendables movie. And what do I get, not a single drop of blood. I'm not sure what was the reason for changing rating on the third movie, but the whole point of this franchise was the old 80's action movie feel and those movies were not PG-13. Even though today you can push PG-13 alot so it almost feels like it's R rated, I didn't get that vibe from EX3. So pretty much they shot themself in a foot with rating change since the kids born in this century were not really the targeted audience. Hell, today R rated comedies make more money.
Third one is weak story. Ok, to be honest those type of movies never were strong on story, but c'mon for a 100 million budget I think you can afford little more exotic places for shooting. I don't think theres something wrong with shooting in Bulgaria, but we have been there in EX2. Another Virtualstan country where the story is going on is kinda boring.
Thing worth mentioning is leaked DVD screener 3 weeks before premiere. Even though it prolly did do some damage, I don't think majority people who downloaded the movie would go see it in cinema anyway. The biggest damage of that leaking was that 3 weeks before premiere people started to share their thoughts on IMDB and various movie sites and blogs. So when the movie finally hit the cinema, you already had 50 000 votes on IMDB saying that movie is not that good and those who maybe were thinking to check it out, skipped it and went to see Turtles.
Even though it has its good moments, overall movie was a dissapoinment. Too big cast, PG-13 and weak story maybe just killed this franchise. It's a shame.